Improving Digital Marketing

Be Digital recognises the importance of corporate responsibility within the community. Knowing that every small step ultimately makes a difference, we aim to develop sustainable practices within the work culture as well as extend our ‘best practice’ philosophies to employment and how we choose to operate in the industry. This in turn will help us reach our goal of not only being the best digital marketing, experiential and digital agency but also guide us to get there in the right manner.

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The Right Way to Collaborate

Being part of an emerging industry means that we are able to collaborate with suppliers and manufacturers to collectively build an environmentally-conscious industry. During each stage of implementation we actively take into consideration environmental ratings and energy consumption rates; with hardware, for example, we look to source products that minimise the amount of energy expanded without jeopardising the quality of the network.

In our quest to be better, our company has also embraced an open-learning culture. From our employees to the directors, we believe that each person in the organisation can learn from any other and strive to better knowledge ourselves in our field of speciality and others relating. Through our affiliations with colleges and academic institutions, we are honoured to have welcomed interns and students on a regular basis and look forward to continuing this trend into the future.

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Sustainable Employment

As a business with a strong focus on people, we understand that our staff reflect our company’s culture and personality, and thus look to employ people that are not only passionate about their field of expertise, but also, those that understand the value of working as a team. Given the plethora of cultural norms and legal frameworks that dictate how businesses operate, we focus on developing a transparent work environment for our staff in the belief that happy staff means a happy home. In an era where employees tend to migrate on a regular basis, we pride ourselves in retaining employees over the long-term and look to develop relationships beyond the workplace.

Driven by a belief that the future generations of young Australians will eventually inspire the industry, our office has regularly benefited from placements and internships from secondary students and senior graduates from tertiary educations. Working with such talented individuals provides them with an opportunity to gain invaluable work experience in an emerging industry and often provides bright students with a platform to shine and garner other work with companies and organisations they would otherwise not have access to.

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Sustainability Practices

Sustainability and sustainable business practice sits at the heart of any successful modern business, regardless of size. Be Digital is no different. As a young, up-and-coming firm in the digital signage industry, we have benefited from the general development of best-practices specific to firms in this industry. This has allowed us to structure growth and investment around a core of social, environmental and ethical responsibility.

We have found that policy dealing with improving and streamlining business practice has to be flexible and adaptable to emerging ethical concerns. To this end, we have created a policy that encompasses a range of issues. The following sections detail the issues we believe to be important to the way we do business – some anticipated and some discovered through experience but all meaningful to the growth of this company and its most important asset – our people.

Download our sustainability report here